As (some) people are heading to the polls today to vote in the off-year election, I write in The Atlantic about decision fatigue and how people make biased selections when they are faced with a long list of choices.
When fatigue kicks in, voters may be more likely to vote “no.”
On November 3, voters at polling stations across the country cast their ballots in state and local contests. In addition to elections for offices such as school boards and city councilor, state and local ballot measures will also be decided. Texans, for instance, are voting on seven constitutional amendments, including a proposal that would repeal the requirement that elected state officials reside in Austin, the state capital. People living in Portland, Maine, are deciding whether or not to raise the city’s minimum wage to $15 per hour for private employees.
To persuade voters, some campaigns have spent millions of dollars, particularly on controversial issues. One hot button in this election is Issue 3 in Ohio, which would legalize limited sale and use of marijuana, if it is approved. The backers of the yes campaign, named ResponsibleOhio, have reportedly committed more than $20 million. But campaign spending is not the only factor that can sway voters. Research suggests that even the position on the ballot where a certain contest appears will determine how some people vote. If the proposal appears earlier on the ballot, it is more likely to pass. And the difference between a “good” and a “bad” position on the ballot is not small: It can result in a swing of several percentage points.
Read the full article here.